The following projects exist for educational purposes while in an undergraduate course at Messiah University. While true facts about LEGO are used, this portfolio also includes hypothetical information and scenarios.
MEdia KIT
The following projects, composed of a social media release, news release, pitch email and tweet, and a fact sheet, complete a media kit. These pieces exist to persuade the media to cover LEGO's hypothetical 60th anniversary celebration.
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SOCIAL MEDIA RELEASE |
News release |
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pitch email & tweet |
fact sheet |
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infographic & Brochure
Each of the following projects, created in Canva, have the purpose of informing consumers about a specific idea or promotion. The infographic informs family audiences about the production process of LEGO bricks. The brochure persuades consumers to purchase a product and support LEGO's hypothetical partnership with CMN Hospitals.
brochure |
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